I read a lot about AI GTM to stay relevant. There is so much out there it’s hard to know what you should spend time reading. Here are some links to the top posts or articles I thought were worth while. I’ll update this as I find them, so consider subscribing.
May 14, 2025
SEO: How to make GenAI search tools recognize your brand as an authoritative voice - LinkedIn article by Stefana Sopco
Buyer Searches: How to Get AIs Like ChatGPT and Gemini to Mention Your B2B Solutions in Responses to Buyer Queries - LinkedIn article by David Kirkdorffer
(B2C big deal) Perplexity partners with PayPal to offer checkout for products
May 9, 2025
How Marketers Can Get Ready for Game Changing Agentic AI - FastCompany
Top Gen AI Use Cases Revealed: Marketing Tasks Rank Low - SearchEngineJournal
Marketing’s New Middleman: AI Agents - Bain & Company
April 25, 2025
How Can AI Power your Go-to-Market - Now AND Later? - (YouTube from Winning by Design Summit)
Regie.ai launches “signal selling” - a press release, but interesting for GTM nonetheless
April 23, 2025
The Great AI Lock-in Has Begun - Atlantic (no paywall)
Navigating The AI GTM Maze: Packaging, Pricing And Selling AI - Forbes
The Ozempic of AI - LinkedIn post by Liza Adams