Spicy opinion and I’m here for it. I think if marketing drives all this activity that drives pipeline and can be measured. What are we fussing about ? Attribution? I think it matters only or more so if marketing is on a variable comp plan - hence they need to prove their worth and that’s how.
But overall lead scoring is useless. 10 points for full form fill ;)
Spicy opinion and I’m here for it. I think if marketing drives all this activity that drives pipeline and can be measured. What are we fussing about ? Attribution? I think it matters only or more so if marketing is on a variable comp plan - hence they need to prove their worth and that’s how.
But overall lead scoring is useless. 10 points for full form fill ;)