This was a masterclass! Thank you, Tracy, for sharing your learnings and ideas. I have also marketed to Developers and they are the hardest crowd to win with regular marketing playbooks. The way to their machine/heart is through authenticity, the ability to play with your solution without sales/marketing pitches to see the value for themselves, and intelligent yet quirky humor!
I ran a series of Memes on social, crossword puzzles, BotGames hackathons, and developed a "You can Sleep Tonight" direct mail package with all sleep-encouraging gifts like candles, soothing tea bags, eye masks etc. for SRE On-Call engineers who very often have to take night shifts to make sure all systems are running!
This was a masterclass! Thank you, Tracy, for sharing your learnings and ideas. I have also marketed to Developers and they are the hardest crowd to win with regular marketing playbooks. The way to their machine/heart is through authenticity, the ability to play with your solution without sales/marketing pitches to see the value for themselves, and intelligent yet quirky humor!
Yes! 100%. They do love quirky humor. What's the craziest thing you've done to market to devs?
I ran a series of Memes on social, crossword puzzles, BotGames hackathons, and developed a "You can Sleep Tonight" direct mail package with all sleep-encouraging gifts like candles, soothing tea bags, eye masks etc. for SRE On-Call engineers who very often have to take night shifts to make sure all systems are running!
I love that! So clever!