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Salesforce: A Dinosaur CRM
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Marketing Attribution
Jun 26, 2024
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7
23 VC Job Boards for Marketing & Sales Roles
May 22
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6
Using AI to validate your ICP and Positioning
Mar 19
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5
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CMO Overview of SEO in an AI Era
Apr 9
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Discussions
LinkedIn Partnership Ads: The New Linked(In)fluencer
LinkedIn just released a new ad format called Partnerships where you can promote posts that mention your brand.
Oct 29
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1
The Hidden Cost of Crappy 💩 Data
Why dirty data is the silent killer of your GTM engine
Oct 22
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AI will NOT help you Stand out in the Sea of Sameness
Why CMOs roll their eyes and will have PTSD from the word "AI" in years to come
Oct 8
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1
Stop Paying Sales to Create Churn
It's not CS, Marketing or Product -- it's your sales comp plan and here's how to fix it
Oct 1
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2
3
Why Startup Equity Won’t Make You Rich
What They Don’t Tell You in the Offer Letter
Sep 24
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Tracy S
1
Why “Industry Experience” Is Overrated in Hiring
And, ah hem, also a lazy excuse
Sep 17
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Tracy S
Vertical SaaS: Standing Out in the Sea of Sameness
And how to stand out in the sea of sameness of vertical SaaS
Sep 10
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Tracy’s Tidbits
Writing about my journey going from CMO to CRO and everything GTM in between.
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